"Try not to become a man of success
but rather try to become a man of value."
- Albert Einstein

Every thought, choice, action, and reaction you have ever had, made or taken in your life is based upon your perception of what will create the greatest net value in your life at that moment. It's how you are wired; it's how the human mind works. Values and valuing are the backbone of the thinking.

A multitude of disciplines from neuroscience to social science, from axiology to psychology, and from anthropology to biology, have all converged on a rather singular conclusion: Values, value, and valuing are at the epicenter of human behavior and performance -  Value drives the process.

Success (in the most positive sense) is what happens when you are accurate in your perception of what actions will add the greatest value (lead towards the fulfillment of an aspiration). Every mistake, failure, shortcoming, upset, and fear is the result of a misperception of value.

For the first time in history, through a scientifically validated, direct assessment exercise, we are able to quickly (in about 20 minutes) and precisely measure how a person’s perceptions of value (upon which we make thousands of choices per day) can both support and sabotage success. 

This simple assessment exercise allows us to measure value thinking processes in 6 primary dimensions, each of which are further subdivided into 6 sub-dimensions for a total of 36 measurements. A person’s score in each of these measurements indicates how they think. Virtually everyone has specific measurements that are brilliant and others that are challenged. These 36 measurements constitute what we call the person Values Quotient or VQ – their capacity to make good value choices.  In general, the higher one’s overall VQ the better.

VQ: Where Science and Character Converge

Character is defined as “the aggregate of features, traits, qualities, and attributes that form the individual nature of a person or thing.” There are only a certain few things we can discern about a person through observation. Even so, the conclusions reached through observation are often erroneous due to our own beliefs, false perceptions and preferences as well as any efforts on the part of the person being observed to consciously or subconscious deceive, pretend or impress.

Because axiology is pure mathematics, VQ cuts through all subjectivity, including cultural norms to get to the raw, true measurement. The assessment cannot be manipulated unless the person has been trained in the science.

To maximize success you must maximize VQ.

VQ is not some clever marketing twist on old psychobabble. It is a true breakthrough in personal, leadership and organizational assessment and development. It is as real, factual and scientific as any human or physical science you can name.

VQ is not just an intriguing philosophical discussion. In addition to having a scientific basis, it turns out to be a crucial factor in employing the principles of neuroplasticity to affect real improvements in how a person thinks, acts, reacts, make decisions and performs.

VQ and our ability to measure it, utilize it, and improve it are the keys that have long been missing in the field of personal, leadership, and organizational development. It is also a boon to business investors (VCs and Angels) who want to reduce their risk and increase their ROI by enhancing due diligence before and investing and maximize performance after investin. (Read more about our work with investors.)

A Quantum Leap in Developing People and Organizations

The 6 Advisors coaching process is the world's only fully developed coaching system that combines axiology and VQ assessment technology with neuroscience and advanced educational coaching techniques to produce unprecedented, sustainable, and measurable results in people lives and organizations with incredible speed.

6 Advisors is light-years beyond Emotional and Social intelligence (EQ), Neuro-Linguistic Programmming (NLP), and personality and behavioral approaches in terms of both science and practical effectiveness.

Everything we do starts with the 6 Advisors assessment to determine a person's current VQ.

For additional source materials that support the above statements and positions, we refer you to our Resources area where you can conduct your own review of the research and data available on the Internet. Note: VQ (Value Quotient) is our own term. In your research you may also find other terminology such as "V-Factor" and "Value Profile" to reference parts of what we call VQ. Much of the discussion around the topics of values, value and valuing is mind-bendingly academic, philosophical, and logic-based. 6 Advisors has boiled it all down into a highly workable and practical approach to development.